about us

A Canadian company founded in 2018, Plug by Must52 was born out of our passion for hair and beauty. Our creative and motivated team is on a mission to help enhance beauty and self-esteem by offering a range of inspiring and stylish professional quality tools.

It is with this vision in mind that we designed, in collaboration with hair experts, our professional line of styling tools and accessories without any compromise in quality. Their optimized ergonomics, combined with a modern, sleek aesthetic and functional design, allow them to offer superior performance while protecting the health of the hair.

Now, it’s your time to shine. Let your imagination run wild and create the styles you want, with confidence.

our mission

Empower women to express their beauty and achieve their dreams with confidence.

our vision

At PLUG by Must52 we believe each styling session should provide professional quality results whether you are a hair stylist or a beauty lover.   With that purpose in mind, we are focused on developing high-performing heat styling tools featuring ergonomic designs, cutting-edge technology and modern aesthetics to bring your beauty experience to the next level.

our tools

The Plug by Must52 collection is developed and designed in co-creation with professional hair stylists. Our passionate team is involved at every stage and every detail is carefully thought out and chosen. The end result is a line of high-performance styling tools that offer beautiful, long-lasting styles.